Website: alternatefrequency.co
Effective Date: 15 November 2025

Alternate Frequency (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with UK GDPR.

We may collect the following personal data from you:

• Name & Email Address: When you sign up for newsletters or contact us regarding our services, including bookings.

• Phone Number & Date of Birth: Collected only when you register as a New Member. These details can only be collected by an authorised representative of Alternate Frequency and are submitted through our secure online portal.

• IP Address: Collected for website security and analytical purposes.

• Health-related Information: Information related to your symptoms, medications, and other relevant health details, collected to provide suitable sound therapy treatment plans.

Data is collected via:

• Newsletter sign-ups

• Booking forms

• Contact forms

• Secure Member Onboarding Portal

• Direct submission by an authorised representative

We process personal data for the following purposes:

• Name, Email Address, Phone Number & Date of Birth:
  To manage new member registrations, respond to inquiries, support bookings, and provide communication related to services.

• IP Address: For website security and analytics purposes only.

• Health-related Information: To provide personalised sound therapy services.

• Name, Email Address, Phone Number & Date of Birth:
  Consent (for newsletters), Contract (for bookings/services and new member registration).

• IP Address: Legitimate Interests (security and analytics).

• Health-related Information: Explicit Consent (special category data).

We do not share personal data with third parties under any circumstances. Data may only be shared to comply with UK law, such as in response to a court order.

• Name, Email Address, Phone Number & Date of Birth:
  Retained indefinitely for member and communication purposes.

• IP Address:
  Retained for 1 year for analytics; blacklisted IPs kept indefinitely for security purposes.

• Health-related Information:
  Retained for 7 years on client records.

Data that is no longer needed is securely deleted using a multi-pass deletion method.

You have the right to:

• Access your personal data

• Correct inaccuracies

• Request deletion

• Object to or restrict processing

• Data portability

• Withdraw consent at any time

Note: Requests for data access may incur a reasonable fee (£25) only if the records are excessive or complex. Otherwise, one copy of your personal data will be provided free of charge.

To exercise your rights, please contact:
Privacy Officer – privacy@alternatefrequency.co

Currently, our website uses:

• Functional cookies: Required for website operation.

• Analytics cookies: May be implemented in the future (e.g., Google Analytics).

We do not use cookies for marketing or advertising purposes. A cookie consent mechanism will be implemented before any analytics or non-essential cookies are activated.

We do not transfer personal data outside of the UK or the EEA.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or disclosure.

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

We comply fully with the Information Commissioners Office.